LOOK 4 EXPEDITIONER by HUNG CHO HEI

EXPEDITIONER

Hong Kong's iconic metropolitan scenery is a defining feature of the city. However, in recent years, Hong Kong's global standing has declined, leading to a significant decrease in tourist numbers. Consequently, Hong Kong is now undergoing a transformation that demands both change and advancement. Hence, the concept of "Expedition" symbolizes embarking on a journey that catalyzes personal transformation. By incorporating luggage and casual elements into the design, the aim is to capture the essence of an intrepid explorer.