HKTDC | Household goods turn high fashion

HKTDC | Household goods turn high fashion

A Hong Kong brand best known for its home appliances is now adding sparkle to traditional Chinese-style gowns and suits.

A Hong Kong home appliances business that incorporates German technology and design was launched under the name “German Pool” in 1982. It has since been growing and diversifying – and more recently into a brand new arena: fashion.
Its fashion label, SPARKLE COLLECTION, was inspired by German Pool’s customised kitchen cabinets.

"The SPARKLE shiny series originated with German Pool's latest line of crystal-panel kitchen cabinets. We use different patented crystal panels to match different customers' homes, providing tailor-made items as a tailor does. This led to inspiration,” explained German Pool Executive Director Karen Chan, who is also the daughter of German Pool Founder Edward Chan.

“In 2019, we set up SPARKLE COLLECTION, a fashionable gown and suit brand," said Ms Chan, who is also the label’s Design Director, whose creative flair had started to manifest a few years ago.

SPARKLE COLLECTION ran as an online business until last September, when it opened its first physical store in the vibrant Causeway Bay retail district.

Despite the ongoing COVID-19 pandemic, the fashion brand is aiming to expand into overseas markets through various channels, including the upcoming CENTRESTAGE fashion showcase.

Media: HKTDC
連結:https://bit.ly/399s0uU