EDDIE HUI

許夏林 EDDIE HUI
[NEWSPAPER] PATTERN DESIGNER

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This charming and playful pattern by Eddie Hui takes inspiration from newspapers; cute B.Duck in neon red, orange, yellow, green, blue, purple and grey sitting atop the day’s black and white headlines conjure up an image that is nostalgic yet playful. This pattern takes us back to the 70s through 90s, when newspapers published in ink were a staple daily item in every household in HK, and was the source we learned of what was happening locally or around the world. With this pattern, we salute HK’s newspaper industry, for through good times and bad, the printing press never stopped.

B.Duck – a popular HK original IP character with the motto of “Be Playful”created by renowned product and interior designer Eddie Hui – playing peekaboo behind neon colored stripes brings out the inner child in all of us.


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Eddie Hui, interior designer cum product designer is founder and Managing Director of Semk Products Ltd, and Vice Chairman of Asia Branding and Franchising Association. Eddie has a BA (Hons) in Fines Arts from CUHK and MA in Art & Design from the prestigious Kent Institute of Arts & Design. Eddie’s design philosophy is ”Every human behavior can be Art”, and constantly strives to explore new dimensions and incorporate innovative ideas into our multiple life portraits to realize the art of living.
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SPARKLE by Karen Chan x Eddie Hui Collaboration
SPARKLE drew inspiration from this distinctive fabric pattern and created a series of exclusive Modern Cheongsams, West-meets-East Modern Couture and fabulous accessories: