NEXT IN CHEONGSAM 2021 – YOUNG DESIGNER CHALLENGE

For the second year, SPARKLE x VTC’s HK Design Institute organize “Next In Cheongsam – Young Designer Challenge” (NICS) fashion design competition to promote the Intangible Cultural Heritage of cheongsam, and entice young fashion designers to incorporate East-meets-West design and Chinese chic elements into the art of making cheongsams. This year, we pay homage to HK’s legendary denim industry, and we eagerly look forward to see how HK’s young budding fashion designers turn denim into futuristic cheongsams!
Making-of
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Final year students and graduates of HKDI’s Fashion and Image Design course are invited to take part in NEXT IN CHEONGSAM 2021– YOUNG DESIGNER CHALLENGE. Under this year’s theme of “Next in Cheongsam– Denim”, with East-meets-West as the main design concept, participants shall combine traditional elements of cheongsam and Tang jacket with Chinese contemporary style to create a futuristic outlook.

Award:
Most Favorite Next In Cheongsam 2021 (1 winner)
Voting Period:
18th Aug 2021 – 2:30pm 11th Sep 2021
Award Ceremony Date:
11th Sep 2021

JUDGES |
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| DESIGN REQUIREMENTS |
  1. The primary theme of the design must be fashionable Chinese style and uses the elements or characteristics of a traditional Chinese cheongsam or Tang jacket, for example, Chinese binding tape, Chinese artistic button, mandarin collar and placket etc;
  2. Need to create an item that embodies East meets West;
  3. The cheongsam or Tang jacket design must use 70% or more of the denim material provided by the sponsor; 
| JUDGING CRITERIA | 
  1. The application of denim
  2. The application of the production of Cheongsam or Tang Jacket  
  3. The application of the elements of Chinese culture 
  4. Creativity 
  5. Overall design and performance
| FINALS GUIDELINES | 
  1. Participants must attend the final presentation in person
  2. Participants are required to present for 5 minutes to introduce their product and design concept;
  3. Participants need to prepare an overall styling concept for the model figure, including accessories and shoes for display purposes  
| PROUDLY SPONSORED BY | 
      NextincheungsamNICS