ABOUT SPARKLE

CULTURAL AND CREATIVE BRAND OF UNDERSTATED LUXURY

Sparkling and modern glamorous, SPARKLE COLLECTION & SPARKLE by KAREN CHAN is a cultural and artistic brand of exclusive East-meets-West designer items that exemplifies an understated luxurious lifestyle.

The word “S-P-A-R-K-L-E” carries more meaning than “Sparkle” - shiny and glittering. It also means “Partnership”“Authenticity”“Revolutionary”, “Kaleidoscopic”“Limited” and “Exclusive”. SPARKLE COLLECTION aims to create a well-loved brand of understated luxurious style, always stylishly elegant and modern glamorous, where every finished product can be regarded as an art piece, producing a wide array of highly original exclusive designs, partnering with the best artists, designers and brands that Hong Kong has to offer. Our collection includes cheongsams, Tang jackets, fashion accessories, apparel, kitchen appliances, gifts and high end cabinets and wardrobes.

SPARKLE works with Intangible Cultural Heritage Inheritors Master Fung Yau Choi and Master Po Ming Hua to create handmade masterpiece cheongsams and delicate traditional flower buttons that are stylish Chinese chic fashion with a Western twist, as well as master art pieces in themselves. SPARKLE have been participating in Asia’s Fashion Week – Centrestage for two consecutive years, showcasing modern cheongsams, Chinese wedding dresses and modern Tang jackets, as well as Western couture fashion with Chinese chic elements.

SPARKLE also has a collection of fine austrian enhanced fine jewelry and fashion accessories that effuse East-meets-West elements. Crossovers with renowned and talented local designers have been and always will be a special feature of SPARKLE COLLECTION, as depicted in our name “COLLECTION”. To get in touch with the public, SPARKLE often organizes pop-up stores, trunk shows and special events like wedding expos, where everyone can join in the fun and feel our passion for cheongsam and Chinese culture. SPARKLE COLLECTION & SPARKLE by KAREN CHAN merchandise can be found exclusively in Chinese Arts & Crafts, German Pool showrooms, our Fashion Walk Boutique , our online store and various online platforms and airline in-flight shops.