B.Duck – a popular HK original IP character with the motto of “Be Playful”created by renowned product and interior designer Eddie Hui – playing peekaboo behind neon colored stripes brings out the inner child in all of us.


Eddie Hui
Eddie Hui, interior designer cum product designer is founder and Managing Director of Semk Products Ltd, and Vice Chairman of Asia Branding and Franchising Association. Eddie has a BA (Hons) in Fines Arts from CUHK and MA in Art and Design from the prestigious Kent Institute of Arts and Design. Eddie’s design philosophy is ”Every human behavior can be Art”, and constantly strives to explore new dimensions and incorporate innovative ideas into our multiple life portraits to realize the art of living.