SPARKLE CHARITY FOUNDATION LIMITED’s mission is to "promote local art, design and culture in Hong Kong, and support grassroots communities", connecting professionals, celebrities, companies and institutions from different sectors of society, and organizing activities, workshops and volunteer services to the rehabilitated, single parents, youths, grassroots and the underprivileged; to help them develop new skills regardless of their age, sex or social disadvantages.
Each year, SPARKLE CHARITY FOUNDATION LIMITED cooperates with VTC’s HK Design Institute to organize “Next In Cheongsam – Young Designer Challenge”, a fashion design competition to entice young fashion designers to incorporate East-meets-West design and Chinese chic elements into the art of making cheongsams, to inspire them to fall in love with the Intangible Cultural Heritage of cheongsam and inject new life and game-changing ideas into the art of cheongsam, propelling this traditional Chinese dress into new dimensions.
For the 3nd consecutive year, SPARKLE x VTC’s HK Design Institute organize “Next In Cheongsam – Young Designer Challenge” (NICS) fashion design competition to promote the Intangible Cultural Heritage of cheongsam, and entice young fashion designers to incorporate east-meets-west design and Chinese chic elements into the art of making cheongsams.
This year theme surrounds the iconic HK Red-White-Blue element and the traditional Chinese Lucky Coin often patternized on old tile floors, gates, lai see packets and fung shui charms to symbolize prosperity and good fortune. Students must use the Chinese Lucky Coin cotton fabric and mix-n-match it with denim to create unique Cheongsam-and-Tang-jacket inspired futuristic street fashion that vibrates with youth and individuality.SPARKLE COLLECTION also collaborates with socially responsible industrialists and designers to create merchandise of which all proceeds from sales (minus cost) will go towards SPARKLE CHARITY FOUNDATION LIMITED:
．SPARKLE x JERViS Limited Edition【HK SPIRIT】basketball (Designer: Gordon Chin)
．【HK SPIRIT ORI-PRINCESS】Limited Edition Doll Collectable Box Set (Designer: Gordon Chin)
．【MIRROR】cheongsams & Tang Jackets (Pattern designer: Michael Fung)
．【CHAIRPLAY】cheongsams & Tang Jackets (Pattern designer: Freeman Lau)